Product Designer
What is Product design?
It is commonly known as the holistic approach of building a new product from start to finish. This covers everything from doing market research, identifying problems, product development, designing informed solutions - and everything in between. Still, this definition of Product Design could read pretty vague.
From the perspective of a product designer, Martha Bergmann, she says that "product design is about creating products that meet the needs of its users through business strategy, data analysis, user experience design, user research, user interface design, motion design, mock-ups, and prototypes. It's all about problem solving and design thinking, which is part of that product design process." She brought a lot of different types of things that go into the process of product design. I feel that I can summarize this into something really simple, creating something that is optimize for a user. Anything that involves designing, should always have the user experience at the forefront of their mind, because it matters most what the users think.
Another product designer, Elona Jaquez, says "product design is the intersection of the various UX design disciplines that go into creating modern digital products. These generally include UI design, interaction design, user research, information architecture, problem definition and design thinking, prototyping, visual design, motion design, and management of design systems. Jaquez brings a lot more vocabulary to the table when it comes to what is need for the product design process. Once again, there is a common focus on the experience of the user. Even though I boil it down to the simple definition, it doesn't mean that there isn't more that goes into the making of a product.
Finally, Andrew McKay, who is a Sydney based Product Designer focused in the mobile app space, has been working along side leading Aussie apps. Andrew McKay states, "one of the biggest differentiators between a traditional user experience role and a Product Designer role is the life cycle of the designer's role. As a product designer, my role is to not only deliver to a client's brief but to also maintain and constantly iterate and improve on that product, based on the user base and the original assumptions evolving into new pathways." This is a complete different approach that McKay came about describing what product design is. He goes into the life cycle of a product designer and that there is more to it than you may believe. He says something that I completely agree with and think that every designer should do, and that is to continuously improve on your own product. No large, successful, and growing company would be able to be where they are without constantly improving on their product. If they were to ignore their problems, they would crash in no time.